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Little Caesar Enterprises : ウィキペディア英語版
Little Caesars

Little Caesars is the third largest pizza chain in the United States, behind Pizza Hut and Domino's Pizza. The Little Caesars headquarters is located in the Fox Theatre building in Downtown Detroit, Michigan.〔"(Franchise Opportunities )." ((Archive )) Little Caesars. 5/5. Retrieved on November 2, 2009. "2211 Woodward Ave. • Detroit, MI 48201"〕
==History==
Little Caesars Pizza was founded by husband and wife Mike and Marian Ilitch on May 8, 1959. The first location was in a strip mall in Garden City, Michigan, a suburb of Detroit. Mike wanted to call it simply "Pizza Treat," but Marian wanted a name that would be more suitable. Marian considered Mike her "little Caesar". Mike ultimately relented, and the store opened as "Little Caesar's Pizza Treat." The original store is still open today.
The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally the pizzas were served in a single long package (a piece of corrugated cardboard in 2-by-1 proportions, with two square pizzas placed side by side, then slid into a form-fitting paper sleeve that was folded and stapled closed). In addition to pizza, they served hot dogs, chicken, shrimp, and fish. Little Caesars has discarded the unwieldy packaging in favor of typical pizza boxes.
In 1998, Little Caesars filled what was then the largest pizza order, filling an order of 13,386 pizzas from the VF Corporation of Greensboro, North Carolina.〔(Miscellaneous Facts About Little Caesars ) Accessed 02 November 2011〕
Starting in 2004, the chain began offering "Hot-N-Ready", a large pepperoni pizza sold for $5. The concept was successful enough to become a permanent fixture of the chain, and Little Caesars' business model has shifted to focus more on carryout.〔(Declining profit, followed by a permanent fixture of the chain. )〕
Little Caesars was among the first to use a new kind of speed cooking conveyor oven, the "Rotary Air Impingement Oven" as described in (U.S. Patent 5676044 ).
On November 1, 2010, Little Caesars introduced Pizza! Pizza! Pantastic, denying that the return of "Pizza! Pizza!" had any relationship to the recent success of Domino's, plus they deliver at some locations.
On December 10, 2014, Little Caesars announced plans for a new 8-story, 205,000-square-foot Global Resource Center to be built at Woodward Avenue and Columbia Street in downtown Detroit. The new facility will double the size of Little Caesars World Headquarters Campus, currently located in the Fox Office Center building, which houses both the iconic Fox Theatre, and 186,000 square feet of office space for Little Caesars, and other Ilitch-affiliated ventures. The plans include a complete renovation of the 186,000 square foot Fox Office space into a modern, flexible, open and collaborative workspace. An overhead pedestrian bridge over Columbia Street will connect the Fox with the new Little Caesars Global Resource Center, and workspace for an additional 600 jobs to be brought to Detroit over time. Construction will begin in the spring of 2015 and is expected to be complete by the end of calendar 2016.



抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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